Words sell, so what you say to your audience is critical. The structure of your message also has to work seamlessly with your delivery method. How a reader scans a piece of marketing collateral, how headlines or key points work together in print or video, and how much (or little) you should say in your message are crucial to make the most of your marketing dollars. Need a writer who knows how to make the most of content form and function? Here are just some of the copywriting services I offer through Bell Creative Communications:
OK, you got my attention; now tell me more
Presenting at a trade show? Need a leave-behind for your customers? Brochures with well-crafted content can influence and motivate customers to buy.
Everyone loves a story
You know the saying: Nothing succeeds like success, and this is particularly true when you tell a compelling story about your product or service track record.
Promotion by informing, persuading, or entertaining can be a powerful marketing tool
Generating buzz, linking to key content, and providing valuable insights can lead to more sales.
Online video is the future of content marketing and can pay big dividends.
Your message, creatively crafted in video format, can bring more traffic to your brand.
Start the conversation with dynamic newsletter content
Whether electronic or printed, a compelling newsletter can cultivate customer relationships.
Make your product or service the hero and the star
Legitimacy communicated by an expertly written press release builds awareness and interest.
What’s in it for me? Make it personal when prospecting for clients
Sales letters can generate income or waste your money. The difference is in the writing.
What really motivates consumers to buy is the content, not the form.
In its many forms, advertising content is powerful stuff when written in a way that connects with your target audience.
WEB SITE CONTENT
Content is king on your web site
From search engine optimized content to writing that just plain engages your audience, high quality content is a must for your web presence.
Focus your customer’s attention on a single product or service.
The Web landing page that expertly communicates the value of a new or existing product or service is your best option to build leads and sales.